Marketing-U

College admission is getting more and more competitive

Some of the contributing factors:

  • Colleges are aggressively marketing themselves to students, encouraging students to apply that they are certain will not be accepted. It is often a money game, the more applications at $75 - $100 each, the more money for the college
  • Children of Baby Boomers are now applying to college.
  • 41% of college-bound seniors have A+, A or A- grade averages compared to 31% ten years ago.
  • More families can afford college tuition.
  • Colleges' endowments have grown, allowing them to offer more financial aid.
  • The Internet allows students to visit schools for free with virtual tours.
  • Online applications on the Internet allow students to apply to many schools with ease-information need only be entered one time.
  • Students can write one application-the Common Application-to apply to many of the hundreds of schools that accept it.
  • Legacies are not easily awarded admission anymore and schools only offer preference to early decision legacy applicants.
  • Donating $100,000 is no longer considered "Big money" and will not necessarily secure your admission.
  • Families whose yearly income is $100,000 are still eligible for financial aid.